Conversion tracking - call tracking & offline conversions
We implement call tracking so every call from an ad is recorded, scored, and tied back to the campaign that produced it. Then we close the loop with offline conversion tracking - uploading booked jobs back to Google so the algorithm learns what a real lead looks like (a $4k panel upgrade, not a $150 outlet call), not just what a click looks like.
What this includes
Concrete deliverables - not vague promises.
The engagement - in four plain steps.
You're silently asking: 'okay, but what actually happens if I click this?' Here's the real process - not an idealized version. The first step is small and free, so you can evaluate us before committing to anything.
Free audit
We review your Google LSA and Search accounts, your Google Business Profile, your call tracking setup (if any), and one landing page. You get a written diagnosis of where panel-upgrade and EV-charger leads are leaking and what to fix first - whether or not you work with us. No sales deck.
Custom strategy
If the audit shows we can help, we build a job-mix strategy: which campaigns to restructure by job type (panel upgrade vs. EV charger vs. service), what call tracking and offline conversion uploads to implement, which landing pages to ship. Scoped around your licensed service area and high-margin install goals, not a generic playbook.
Launch
We restructure campaigns around your job mix, geofence to your licensed jurisdiction so you stop paying for out-of-area clicks, implement call tracking with offline conversion uploads so Google learns to value panel upgrades over outlet calls, and ship job-specific landing pages. The same team that manages your ads owns the tracking and the pages - no finger-pointing.
Transparent reporting
Monthly reporting tied to booked high-margin installs - not clicks and impressions. You see cost per qualified quote by job type, install-vs-service attribution, and exactly what we changed and why. Quarterly business review to recalibrate as EV adoption and panel-upgrade demand shift in your market.
All engagements start with the free audit. If we can't help, we'll tell you in the audit - not after you've signed.
The other 3 disciplines.
Paid advertising - Google Local Services Ads & Search
Google LSAs and Search structured around your actual licensed service area and job types - not a generic "electrician" bucket.
ExploreLocal SEO - map pack & Google Business Profile
Show up in the map pack when homeowners search "panel upgrade near me" or "EV charger installation."
ExploreLanding page design & CRO
Job-booking landing pages that remove the friction between "I need an electrician" and "I booked a service call."
ExploreBook a free electrician lead audit.
We'll look at your Google LSAs, Search campaigns, your Google Business Profile, and one landing page. You'll get a written diagnosis of where your lead quality is leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.
The audit is a 30-minute call plus a written follow-up. We reply within two business days.